The problem we saw
Indian businesses collectively spend crores every month on Meta and Google ads — but the tools managing those campaigns were designed for US and European markets. They have no concept of Diwali budget windows. They generate creatives only in English. They send performance reports to Slack, not WhatsApp. They invoice in USD without CGST or SGST splits. They have never heard of Flipkart Sponsored Products or a Big Billion Days ACOS spike.
The result: Indian D2C brands, real estate teams and performance agencies were left choosing between two bad options — paying ₹2–3 lakh per month for a human performance marketing team, or accepting 30–40% wasted spend because their tools simply lacked the India context to catch it.
What we built
AdsSarthi is the first AI ad management platform designed from scratch for Indian businesses. Every product decision starts with a single question: “What actually works in Bharat?”
That means INR-native pricing with no USD conversion risk, GST-ready invoices that split CGST/SGST correctly, a 35-festival calendar built directly into the AI’s budget logic, vernacular creative generation in 13 Indian languages with cultural trust signals (UPI, FSSAI, COD), and — most importantly — WhatsApp-native reports and approvals, because that is where 853 million Indians already spend their day.
We also believe AI should earn your trust before it acts autonomously. That is why every recommendation AdsSarthi generates requires your explicit approval before any change goes live — by default. Autopilot mode exists for users who want full automation, but it is strictly opt-in and reversible within 2 hours.